The Story behind KIVA Shelf
We’re passionate about furniture, you could even say we are furniture geeks. Over the years we’ve created many amazing designs, worked with some of the most respected brands and learned a ton of things. We’ve always believed in doing things only if you can do them better. Therefore, KIVA shelf is a project that in our view really needed to result in a big improvement.
Most of the best ideas come out of personal frustrations. Our tipping point came when one of us was listening to a customer talking about how she needed to invite 4 friends over to help her assemble a large shelving unit she bought. They wound up assembling it on the floor and then lifting it up, thus breaking a few parts in the process. She was upset as it wasn’t the experience she expected from an expensive unit that was important to her. She was asking “why can’t they just make things that ordinary people can put together”.
It was a good question and a hard one to solve. The furniture industry is dominated by a handful of hardware suppliers and almost everyone uses the same components. To really do things differently you would have to design every single part from start to finish, which is an enormous task. So that’s what we did.
Customizable, fun & easy shelving
We started KIVA to do things differently. After several years of brainstorming and creating we were able to lose all screws, build in lighting that can be freely moved around and make assembly safe and easy. We also wanted to make sure being different doesn’t mean being expensive. By circumventing traditional channels we are able to cut out the middle man and offer a premium product at an accessible price. We believe that buying shelving should be easy and fun. It should leave you happy and excited, with the knowledge that your product will last a long time and change with your needs.
The Earth Day Canopy Project
We also believe that by using the Earth’s resources you need to give something back. Deforestation is a major contributing factor to climate change. Deforestation also leads to significant habitat loss for a wide range of species impacting our planet in ways we have only recently started to understand. This is why we are a strong advocate of reforestation and aim to offset the impact of every shelf we make. For every sold shelf 10 trees are planted via the Earth Day Canopy Project. www.earthday.org/campaigns/reforestation/